from The Adam R Jacobson Multicultural Consultancy
Houston-headquartered López Negrete Communications has created a dynamic relationship between itself and the Alzheimer’s Association. This involved a partnership with The Ad Council. How agencies and nonprofits can better work together to share their respective stories with multicultural audiences, thus raising their fundraising goals, is a subject Alex López Negrete is proud to share.
This year’s 52-page report, downloadable for free here thanks to our partners at HispanicAd.com, breaks down some of the key topics on the minds of multicultural marketing pros today. With “authenticity” the biggest buzzword of 2024, we have to ask: Are advertisers and CMOs phoning it in when it comes to seeking U.S. Latinos? Sadly, that still seems to be the case.
“Authenticity.” To some, it may seem like an obvious insight — why be inauthentic? Sadly, even in 2024, multicultural marketers continue to present diverse consumers with generic and perhaps gaffe-laden marketing initiatives because of assumptions, efficiencies and a full lack of understanding of the target audience.
The VP of News for the Telemundo Station Group station serving Orlando has been promoted to a larger role, focusing his efforts on not only that property but also the company’s Telemundo stations serving Fort Myers-Naples and Tampa-St. Petersburg.
Mundo Hispano Digital, the parent company of MundoNow.com, has launched an advertising product, MundoNow Connect, that seeks to refine audience targeting in the wake of cookie deprecation.
The goal: to deliver more immersive advertising experiences to brands, with accurate targeting.
Hemisphere Media Group’s heritage broadcast television brand serving Puerto Rican consumers has launched a free ad supported television (FAST) channel on The Roku Channel.
As of April 23, WAPA+ can be found on the platform.
NBCUniversal Telemundo Enterprises is once again spearheading an initiative to raise awareness during Financial Literacy Month with its nationwide campaign, Nuestras Finanzas (Our Finances).
TelevisaUnivision audio platform Uforia is expanding its podcast content exclusively for Hispanic audiences across the U.S. through a new partnership with Latin World Digital, a sister company ofLatin World Entertainment (LatinWE) — founded by global star Sofia Vergara and media executive Luis Balaguer.
KULX-TV, part of NBCUniversal Local’s Telemundo Station Group, has appointed a new News Director for the Telemundo-owned station based in Salt Lake City.
Introducing LatiNation Media, a new entity that sees it “positioning itself to extend and expand the array of content and services that represent bilingual and bicultural Latinos in the U.S. While serving as the parent of LATV’s linear, AVOD, and FAST network, it also seeks to expand LatiNation Digital, LatiNation Studios, and LatiNation Creative.
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